Abstract #3007
Neural Activation Differences between Viewing Rural and Urban Images
Marie-Claire Reville 1 , Ian Frampton 2 , Jonathan Fulford 3 , Matthew Holland 2 , Shanker Venkatasubramanian 4 , Benjamin Rock 5 , Michael Depledge 6 , and Mathew White 2
1
Psychology, University of Exeter, Exeter,
Devon, United Kingdom,
2
European
Centre for Environment and Human Health, University of
Exeter Medical School, Truro, Cornwall, United Kingdom,
3
MR
Research Centre, University of Exeter Medical School,
Exeter, Devon, United Kingdom,
4
University
of Exeter Medical School, European Centre for
Environment and Human Health, Truro, Cornwall, United
Kingdom,
5
Department
of Nuclear Medicine, Royal Cornwall Hospitals NHS Trust,
Truro, Cornwall, United Kingdom,
6
European
Centre for Environment and Human Health, University of
Exeter Medical School, Exeter, Devon, United Kingdom
Why do people prefer rural environments and feel better
in them? To explore this, 28 participants viewed rural
and urban images while their brain was scanned with a
fMRI scanner. Results indicate that there are brain
regions with significant additional activation in
response to urban as opposed to rural image viewing.
When images were matched on attractiveness ratings, the
amount of activation difference in urban over rural
image viewing generally decreased. This suggests that to
some extent features of the images are influencing the
activation differences. Future research should
investigate this further by focusing on factors
associated with attractiveness.
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